{"product_id":"loreal-professionnel-keratin-alpha-sleek-progressive-treatment-200ml","title":"L'Oréal Professionnel Keratin Alpha Sleek Progressive Treatment 200ml","description":"\u003ch4\u003eL'Oréal Professionnel Keratin Alpha Sleek Progressive Treatment\u003c\/h4\u003e\n\u003cp\u003eTransform unruly hair with L'Oréal Professionnel Keratin Alpha Sleek Progressive Treatment – a professional smoothing treatment designed to deliver increasingly smoother, more manageable results with every use.\u003c\/p\u003e\n\u003cp\u003eFormulated with Keratin Sleeker and amino acid chains, this progressive treatment helps reshape and smooth the hair’s keratin structure for long-lasting frizz and volume control. When used as part of the complete Keratin Alpha Sleek routine, it provides up to two weeks of smoothness*, five times smoother hair, two times less frizz and up to 77% more instant shine**. Hair is left disciplined, glossy and easier to style, helping reduce daily styling time by half*. Suitable for all hair types, the formula is free from artificial colourants and alcohol.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProvides progressive smoothing results that improve with continued use\u003c\/li\u003e\n\u003cli\u003eDelivers up to two weeks of smooth, controlled hair*\u003c\/li\u003e\n\u003cli\u003eLeaves hair up to five times smoother**\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz by up to two times**\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume\u003c\/li\u003e\n\u003cli\u003eEnhances instant shine by up to 77%**\u003c\/li\u003e\n\u003cli\u003eHelps cut daily styling time in half*\u003c\/li\u003e\n\u003cli\u003ePreserves the integrity of the hair**\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eFree from artificial colourants and alcohol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use:\u003c\/h4\u003e\n\u003cp\u003eUse once a week after cleansing with Keratin Alpha Sleek Shampoo. Shake well before use, then divide the hair into two sections and apply evenly through the lengths and ends. Use approximately 30–50g depending on the hair’s length and thickness.\u003c\/p\u003e\n\u003cp\u003eLeave on for 10–15 minutes, then rinse thoroughly. Complete the routine with Keratin Alpha Sleek Mirror Sleek Serum. Blow-dry the hair completely and finish with a flat iron to activate the smoothing technology.\u003c\/p\u003e\n\u003cp\u003eResults progressively improve and reach peak performance after four weekly applications. On other wash days, use Keratin Alpha Sleek Mask in place of the Progressive Treatment.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after four applications of Keratin Alpha Sleek Shampoo, Smooth Transformer and Serum.\u003cbr\u003e**Instrumental testing.\u003cbr\u003e***Consumer test after four applications on 67 consumers.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":58181338595488,"sku":null,"price":69.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/0569\/3059\/files\/3474637335526_EN_1.webp?v=1784079125","url":"https:\/\/shelleyandco.com.au\/products\/loreal-professionnel-keratin-alpha-sleek-progressive-treatment-200ml","provider":"Shelley and Co","version":"1.0","type":"link"}