{"product_id":"loreal-professionnel-keratin-alpha-sleek-serum-50ml","title":"L'Oréal Professionnel Keratin Alpha Sleek Serum 50ml","description":"\u003ch4\u003eL'Oréal Professionnel Keratin Alpha Sleek Serum\u003c\/h4\u003e\n\u003cp\u003eProtect against humidity, heat and unwanted volume with L'Oréal Professionnel Keratin Alpha Sleek Serum – a heat-activated finishing treatment for smoother, shinier and more manageable hair.\u003c\/p\u003e\n\u003cp\u003eDesigned to complete the Keratin Alpha Sleek routine, this lightweight leave-in serum helps resist humidity levels of up to 80%³ while providing heat protection up to 230°C⁴. Activated by heat styling, it smooths the hair, controls unwanted volume and helps reduce daily styling time by half⁵. Hair is left sleek, polished and easier to manage, with longer-lasting results when finished with a straightening iron. The formula is free from artificial colourants and alcohol.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps resist humidity levels of up to 80%³\u003c\/li\u003e\n\u003cli\u003eProvides heat protection up to 230°C⁴\u003c\/li\u003e\n\u003cli\u003eSmooths the hair and controls unwanted volume\u003c\/li\u003e\n\u003cli\u003eHelps reduce daily styling time by half⁵\u003c\/li\u003e\n\u003cli\u003eHeat-activated for enhanced smoothing results\u003c\/li\u003e\n\u003cli\u003eLeaves hair sleek, shiny and more manageable\u003c\/li\u003e\n\u003cli\u003eSuitable for use before blow-drying and straightening\u003c\/li\u003e\n\u003cli\u003eFree from artificial colourants and alcohol\u003c\/li\u003e\n\u003cli\u003eDoes not contain keratin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use:\u003c\/h4\u003e\n\u003cp\u003eShake well before use. Apply to freshly washed, towel-dried and detangled hair.\u003c\/p\u003e\n\u003cp\u003eDivide the hair into two sections, then spray the serum into your hands. Use two to four sprays for fine to medium hair or six to eight sprays for thicker hair. Rub your hands together and distribute evenly through the mid-lengths and ends. Do not rinse.\u003c\/p\u003e\n\u003cp\u003eBlow-dry the hair completely to activate the smoothing technology. Finish with a straightening iron for longer-lasting results.\u003c\/p\u003e\n\u003cp\u003eStore in a cool, dry place. Clean and lock the pump after each use.\u003c\/p\u003e\n\u003cp\u003e³Instrumental testing using the complete routine after four applications of Smooth Transformer.\u003cbr\u003e⁴Instrumental testing.\u003cbr\u003e⁵Instrumental testing after four applications of Keratin Alpha Sleek Shampoo, Smooth Transformer and Serum.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":58181346066592,"sku":null,"price":67.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/0569\/3059\/files\/3474637335601_EN_1.webp?v=1784079427","url":"https:\/\/shelleyandco.com.au\/products\/loreal-professionnel-keratin-alpha-sleek-serum-50ml","provider":"Shelley and Co","version":"1.0","type":"link"}