Who is Oribe? The Lamborghini of hair care...... - shelley and co

Who is Oribe? The Lamborghini of hair care......

For the Hair-Obsessed


In 2008, Oribe Hair Care emerged onto the scene with a mission: to shake up the hair care industry. With only three categories to choose from in the beauty world - good, better, and best - Oribe founders Daniel Kaner and Oribe Canales saw a gap in the market. They wanted to offer a unique, boutique perspective on professional hair care - and boy, did they succeed. By blending craftsmanship and decades of styling experience from the top of the editorial and salon worlds, Oribe created a new category in hair care. Today, Oribe is a best-selling, award-winning brand that has not only revolutionized the industry but also sparked deep connections with its consumers. Are you ready to join their tribe of hair-obsessed fans?

Oribe Canales was determined to go above and beyond when it came to product performance. He didn't just want people to see the difference his products made, he wanted them to feel it too. With the help of innovation labs and specialized collaborators spanning the globe, he created formulations that are truly one of a kind. The end result is a collection of deluxe, top-of-the-line products that redefine every product category. From conditioning gels to hold-inducing oils to flake-free hairsprays, Oribe products are guaranteed to elevate your hair care routine. And, their skincare-grade shampoos gently prep hair for styling while also balancing the scalp. As if that weren't enough, their luxurious masques give your hair a rich, moisturizing treat. But wait, there's more.

Oribe products perform like magic and are formulated with innovative modern ingredients that don't include any parabens or sodium chloride. Plus, the entire range is gluten-free, cruelty free and safe for both color treatments and keratin treatments—and even has built in UV protection! That's how they guarantee superior performance every time on set or offstage.

The Beauty of Fragrance: How Oribe Hair Care Transformed the Scent of Hair Products.
Imagine the sweet aroma of sun-drenched oranges, crisp apples, and leafy greens wafting through your hair. Now add in the soft, woody notes of sandalwood, vetiver, and amber, and the sensuous scent of tuberose and jasmine. This might sound like a luxurious perfume, but it's actually the fragrance found in Oribe Hair Care products. Unlike other hair care companies, Oribe partnered with a legendary perfume house to create a signature scent that embodies the glamour and warmth of the French Riviera. The result? A shared fragrance that not only makes hair smell amazing, but also invigorates the spirits of those who use it. Oribe Hair Care proves that fragrance isn't just for perfumes - it's also a key ingredient in creating a beautiful hair experience.

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