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✔ All brands (including Floractive)
✔ Images for every section
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Best Professional Haircare Brands in Australia | Shelley & Co
If you’re searching for the best professional haircare brands in Australia, you’re in the right place.
At Shelley & Co, we stock only salon-quality haircare that delivers real results — whether your goal is repair, volume, hydration, or maintaining your colour.
This guide breaks down each brand so you can shop confidently online and choose the right products for your hair.
Kevin Murphy – Lightweight Styling & Effortless Volume
✔ Best for: Fine hair, styling, soft volume
✔ Why we use it: Weightless formulas with high performance
✔ Perfect if you want: Modern, natural-looking hair
👉 Shop Kevin Murphy:
https://www.shelleyandco.com.au/collections/kevin-murphy
ELEVEN Australia – Simple, Everyday Haircare That Works
✔ Best for: All hair types
✔ Why we use it: Easy, no-fuss products with great results
✔ Perfect if you want: Low-maintenance, beautiful hair
👉 Shop ELEVEN Australia:
https://www.shelleyandco.com.au/collections/eleven-australia
Kérastase – Luxury Hair & Scalp Transformation
✔ Best for: Dry, damaged, ageing hair
✔ Why we use it: Advanced, targeted treatments
✔ Perfect if you want: Stronger, shinier, healthier hair
👉 Shop Kérastase:
https://www.shelleyandco.com.au/collections/kerastase
Olaplex – Bond Repair for Damaged Hair
✔ Best for: Bleached or damaged hair
✔ Why we use it: Repairs broken hair bonds
✔ Perfect if you want: Less breakage and stronger hair
👉 Shop Olaplex:
https://www.shelleyandco.com.au/collections/olaplex
K18 – Advanced Molecular Hair Repair
✔ Best for: Severely damaged hair
✔ Why we use it: Repairs hair at a molecular level
✔ Perfect if you want: Fast, visible repair
👉 Shop K18:
https://www.shelleyandco.com.au/collections/k18
Goldwell – Colour Protection & Shine
✔ Best for: Colour-treated hair
✔ Why we use it: Keeps colour vibrant
✔ Perfect if you want: Longer-lasting salon colour
👉 Shop Goldwell:
https://www.shelleyandco.com.au/collections/goldwell
Redken – Strength & Protein Repair
✔ Best for: Weak, breaking hair
✔ Why we use it: Protein-based strengthening systems
✔ Perfect if you want: Stronger, more resilient hair
👉 Shop Redken:
https://www.shelleyandco.com.au/collections/redken
L'Oréal Professionnel – Innovative Hair Technology
✔ Best for: All hair types
✔ Why we use it: Cutting-edge technology like Metal Detox
✔ Perfect if you want: Reliable, high-performance results
👉 Shop L’Oréal Professionnel:
https://www.shelleyandco.com.au/collections/loreal-professionnel
La Biosthétique – Scalp Health & Holistic Care
✔ Best for: Scalp concerns
✔ Why we use it: Focuses on healthy hair from the root
✔ Perfect if you want: Long-term hair health
👉 Shop La Biosthétique:
https://www.shelleyandco.com.au/collections/la-biosthetique
Oribe – Ultra-Luxury Haircare & Styling
✔ Best for: Premium styling and luxury
✔ Why we use it: High-end performance and finish
✔ Perfect if you want: The ultimate haircare experience
👉 Shop Oribe:
https://www.shelleyandco.com.au/collections/oribe
Floractive – Smoothing, Nano, Keratin & Frizz Control Specialists
✔ Best for: Frizz, thick, coarse, or unruly hair
✔ Why we use it: Delivers long-lasting smoothness and shine
✔ Perfect if you want: Sleek, manageable, humidity-resistant hair
Salon insight: Ideal for clients wanting that polished, frizz-free finish without daily styling effort.
👉 Shop Floractive:
https://www.shelleyandco.com.au/collections/floractive
How to Choose the Right Haircare
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Repair damage K18
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Strengthen hair → Redken
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Hydrate + luxury → Kérastase or Oribe
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Keep it simple → ELEVEN Australia
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Style + volume → Kevin Murphy
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Protect colour → Goldwell or L’Oréal
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Fix scalp issues → La Biosthétique
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Smooth frizz → Floractive
Shop Professional Haircare Online – Shelley & Co
At Shelley & Co, we don’t believe in one-size-fits-all haircare.
We help you choose the right products for your hair type, so you can achieve salon-quality results at home.
👉 Shop all haircare brands:
https://www.shelleyandco.com.au
Final Thoughts
The difference between average hair and exceptional hair is using the right products — consistently.
When your haircare is tailored to your hair, everything changes:
✔ Better styling
✔ Longer-lasting colour
✔ Healthier, stronger hair