When the temperature drops, your hair feels it just as much as your skin does. Cold air, indoor heating, and low humidity all pull moisture out of the hair shaft, leaving it dry, brittle, and prone to split ends.
Many people think they can ease up on their haircare routine in winter, but the truth is: this is when your hair needs the most love. Without consistent hydration and protection, winter dryness can lead to long-term damage.
At Shelley and Co, we’re here to help you defend your hair against the cold with science-backed, salon-grade products that deeply hydrate, repair, and protect every strand. Here’s your ultimate guide to keeping your hair soft, shiny, and healthy until spring.
Why Does Hair Get So Dry in Winter?
✔️ Cold Air & Wind: Harsh outdoor conditions strip moisture from your hair’s outer layer (the cuticle).
✔️ Indoor Heating: Dry indoor air dehydrates hair even further.
✔️ Hot Showers: High water temperatures lift the cuticle and leach out moisture.
✔️ Friction: Scarves, coats, and hats cause breakage and static.
That’s why it’s so important to use products rich in emollients, humectants, and proteins to replenish and lock in moisture.
The Science of Hydration
Healthy hair relies on two key components:
💧 Moisture: Water and humectants (like hyaluronic acid) plump the hair fibre and restore softness.
🔒 Lipids & Oils: Emollients seal the cuticle, locking moisture in and preventing frizz.
Winter haircare must tackle both. The right routine replenishes moisture and then seals it in for lasting protection.
8 Moisture Must-Haves for Winter Hair
Here are our top Shelley and Co picks to rescue dry ends and restore shine:
🧴 1. Kérastase Nutritive Bain Satin Shampoo & Conditioner
Why you need it:
This nourishing shampoo and conditioner is specifically formulated for dry to very dry hair. It uses glucose and proteins to hydrate deep within the fibre, leaving hair softer and easier to detangle.
Key benefits:
✔️ Glucose replenishes moisture
✔️ Proteins strengthen and repair
✔️ Lipids coat the cuticle for smoothness
👉 Shop Kerastase Nutritive Bain Satin
🌿 2. Kérastase Nutritive Masquintense Hair Mask
Why you need it:
One of the most hydrating masks on the market, Masquintense saturates the hair with nutrients and seals them in for long-lasting softness.
Key benefits:
✔️ Iris Rhizome Extract protects against oxidation
✔️ Glucose and lipids smooth and soften
✔️ Deep nourishment without heaviness
✨ 3. K18 Molecular Repair Hair Mask
Why you need it:
Dry hair often means damaged hair. K18 uses a patented peptide to reconnect broken keratin chains, reversing damage at the molecular level in just 4 minutes.
Key benefits:
✔️ Repairs split ends and breakage
✔️ Restores elasticity
✔️ Protects against future damage
💧 4. Oribe Gold Lust Nourishing Hair Oil
Why you need it:
This luxury oil blends jasmine, edelweiss flower, lychee, and argan oil for an intensely hydrating, lightweight finish that never feels greasy.
Key benefits:
✔️ Seals moisture into the cuticle
✔️ Provides antioxidant protection
✔️ Adds incredible shine
🌸 5. Kérastase Elixir Ultime L’Huile Originale
Why you need it:
A cult classic for a reason, this multi-use oil can be used before washing, as a leave-in, or as a finishing touch to smooth frizz.
Key benefits:
✔️ Camellia oil softens and smooths
✔️ Marula oil delivers nutrients and shine
✔️ Protects from humidity and oxidation
🌿 6. Redken All Soft Heavy Cream Mask
Why you need it:
Perfect for coarse, extremely dry hair, this mask is packed with argan oil and Redken’s Moisture Complex to deliver deep softness and manageability.
Key benefits:
✔️ Intense hydration
✔️ Improves suppleness
✔️ Restores shine
💦 7. Maria Nila True Soft Argan Oil
Why you need it:
A lightweight, vegan oil that instantly nourishes dry ends without weighing hair down—ideal for fine hair.
Key benefits:
✔️ 100% vegan formula
✔️ Softens and strengthens
✔️ Protects from heat and UV
🌸 8. Kérastase Nutritive Nectar Thermique
Why you need it:
This leave-in cream offers thermal protection up to 230°C while deeply hydrating dry ends—perfect before blow-drying.
Key benefits:
✔️ Moisturises and smooths
✔️ Protects from heat damage
✔️ Leaves hair supple and shiny
Winter Haircare Pro Tips
✔️ Wash Less Often: Over-washing strips natural oils. Aim for 2–3 times a week.
✔️ Use Lukewarm Water: Hot showers dry hair further.
✔️ Apply Oils Regularly: Even between washes to protect ends.
✔️ Switch to Silk Pillowcases: Reduce friction and moisture loss.
Your Winter Hair Rescue Starts Here
Don’t wait for split ends and breakage to creep in—protect and nourish your hair now. With Shelley and Co’s curated range of professional, science-backed products, you can enjoy healthy, hydrated hair all season long.
✨ Explore our complete collection and find your winter essentials:
👉 Shop All Haircare