Matrix Keep Me Vivid Shampoo 300ml

The newest sulfate-free technology gently cleanses to keep fast-fading hair colors vibrant.

This shampoo features a milky high-foam lather that gently cleanses hair while preserving vibrancy and preventing colour fade. Its fragrance blends notes of vanilla, coconut, and cotton candy. When using the Keep Me Vivid system, your hair colour can last up to 21 washes with added shine.

• Sulfate-free colour care technology maintains the vibrancy of fast-fading colours.
• Next-generation milky high-foam lather gently cleanses hair.
• Contains three types of pearl dust to help lock in colour.
• Sweet fragrance with notes of vanilla, coconut, and cotton candy.
• For best results, use with Keep Me Vivid Conditioner, Keep Me Vivid Color Velvetizer, and Keep Me Vivid Color Lamination Spray.